Comparing Smartphones with The Matrix - 1029 Words

There is an ever-increasing amount of computer users today. However, even the age-old desktop is being, superseded with smartphones. These smartphones have the ability to gather user information: such as location and are selling it to marketers. Yet with the increasing information and technology available to us, the notion that we are losing our individualism increases. The increasing information is beginning to leave our subconscious susceptible to being controlled by the powerful. Some large retail outlets are starting to gather people’s personal information, by tricking their customers to sign up for cards that offer customers small incentives for swiping them every time they purchase items at their checkout. In America, this is†¦show more content†¦The only way out for someone in the Matrix, was to be freed, by someone not directly plugged in. For example when Morpheus offered the red and blue pills, he was essentially giving Neo his first ever taste of ‘free will’ because â€Å"Morpheus† was not directly plugged in, making him exempt from the Architects control. The Orwellian society as shown in the Matrix also shows us where we may be heading. Today we are seeing technology advance at a faster and faster pace. The ways in which they gather personal information are growing at an even quicker rate. News Companies, such as Seven News, are creating applications so they can now cheaply distribute the latest news (Propaganda) straight to people who have downloaded their application. Rupert Murdock has taken things further using social media sites like Facebook to distribute news at an even cheaper price. This allows people to like his company’s Facebook page then the news ‘his thoughts’ will be on their Facebook wall every day. As long as the human brains decisions rely on outside information such as news, there may never be ‘free will’. The play Frankenstein shows, written by Mary Shelly, shows the early stages of technology and how it changes individualism. ‘Frankenstein’ goes against social norm and tries to make life or as others called it ‘Playing God’. ‘Frankenstein’ neglects what he had created because he expected his creation to look like an angel.Show MoreRelatedNokia s Marketing Strategy For Nokia971 Words   |  4 Pagesmarketplace and return to its leadership position in the Smartphone market. The firm generally counts on the partnership alongside Microsoft, and on its Lumia smartphones to accomplish this goal. Nokia additionally selects a marketing strategy to apply for some of the Lumia phones in Europe. †¢ Specific contributors to the project failure: 1. The major contributor to the project failure is the competition, Nokia faces from Apple, Samsung and other smartphone companies. 2. Nokia has had troubles adapting toRead MoreMarketing Cost And Intruding New Products1399 Words   |  6 Pagesof card holders and among these number, 1.3 million is of active households. It has been observed that in New Zealand, around 30,000 times the card is swiped in a single day. It is seen that the benefits of Fly Buys is more for the customers as comparing with the supermarket fuel discount schemes (Wright, K., Baumann, C. 2007). Opportunity: As selected previously the Market penetration is good option for the company to have growth in the coming years. This strategy focuses on the marketing andRead MoreCase Study : Apple Inc. Essay1029 Words   |  5 PagesApple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhonesRead MoreComparing ATT and Verizon from the Customer Perspective1086 Words   |  4 PagesComparing ATT versus Verizon from the Customer Perspective Introduction Both ATT and Verizon are exceptional in their reliance on social media, websites and e-commerce systems to attract, sell and serve customers. Each of these companies also has designed each element of the customer experience, from being in their stores to look at their latest phones to purchasing additional services online from the standpoint of accuracy, ease of use and speed. In evaluating each of these two companies asRead MoreSecurity And Application Software Within A School Environment And Personal Use Essay1606 Words   |  7 Pagesrecognise in order for it to function as expected. Some examples of operating systems include: Android Android is a mobile operating system which has been created by Google. The Android system is based on direct, and is primarily directed towards smartphones and tablets. As of 2015, Android is the greatest installed operating systems for mobile devices. Apple OS X OS X is an operating system on iMacs, Macbooks and Macintosh which are developed by Apple Incorporated. Onwards from 2002, OS X has beenRead MoreMarketing plan - huawei4038 Words   |  17 Pageswith specific data about the different subjects and explanation of a market winning approach. We will start by analysing the company and the environment, to define the SWOT of the organization. Afterwards we will introduce these conclusions into a matrix where it will be visible what the company’s best aspects are. Then we will choose strategic options and further instruct on the matter. Next, we will create a mix of strategic marketing aspects that will further help to develop the importance on howRead MoreMarketing Strategy For Kodak Is Market Penetration2853 Words   |  12 Pagesrelevant in most markets. Surely, the position of the company and opportunities need to be researched in details before any decision is taken. The matrix also does not give a proper solutions and methods, it conducts the main guideline just for start. (M. Richardson, C. Evans, 2007) The most obvious decision for Kodak is Market penetration. Ansoff Matrix introduces this strategy as the easiest one with the lowest risk. This strategy usually works if the demand on the product is far from the pointRead More1) Factors That Triggered the Growth of Samsung in the Global Handset Market2366 Words   |  10 Pagestriggered the growth of Samsung in the global handset market The company’s mobile handset line is the Galaxy S, selling almost twice as many smartphones as Apple. Samsung’s growth has been driven by popular Android service, elegant hardware design, extensive global distribution and memorable sub brands. In 2010, Samsung Corporation had 9.3% share of smartphone in the market, while Apple had 17.4% of market share. Nokia has been losing its market share because of competitors such as Apple and AndroidRead MoreSWOT Analysis of Intel2381 Words   |  10 Pagesenormous growth every year, according to Forbes magazine this industry increase 20-30% per year. In 2013 was the first time that semiconductors industry reached $300 billion in sales and in 2013 also the semiconductors revenues increased by 4.8% comparing to 2012, with this growth the revenues in 2013 reach a $305.6 billion. This industry has a very competitive market, usually between short periods of the time the companies have the pressure to come up with new technological innovations. The innovationRead MoreEssay about Nokia Case10275 Words   |  42 PagesStrategic Objectives 18 7. Generation of Strategy Options 19 7.1. Business Level Strategy Analysis 19 7.1.1. Porter’s Generic Strategies 19 7.2. Corporate Level Strategy Analysis 20 7.2.1. Ansoff Matrix 20 7.2.2. Boston Consulting Group (BCG) Matrix 21 7.3. TOWS Matrix 22 8. Strategies 22 8.1. Strategy 1: Renewed customer focus and brand building (short-term) 22 8.2. Strategy 2: Develop a tablet product (short-term) 22 8.3. Strategy 3: Develop venture capital arm of

Nelson Mandela s Leadership Characteristics - 1971 Words

The character of the considerable leader, Nelson Mandela, is huge today on a global connection is mainly because of his political activities in South Africa. However his own ha spread more than that of a South African leader, yet in to an internationally perceived key leader who helped South Africa, as well as humanity too. The leadership characteristics of Nelson Mandela can be watched and saw in line with the oppression of all races other than white confronted in South Africa. He not just needed to manage the political stability of the nation, additionally to establish goodwill and trust of the international community. South Africa was in turmoil concerning economic assents, game bans and infringement of United Nations Human rights acts during the past administrations. The enormity of the man and his management of the nation has many constructive outcomes on the world economy. Nelson Mandela used his management skills and abilities of governance and administration has provided many leanings to the global business community by emerging successful despite affliction. Nelson Mandela s Management style is unique and is intended to make harmony and fabricate partnerships to work together to achieve one common goal. A management and a governance style, for example, his was obliged to overcome the circumstance in South Africa with the international Community imposing limitations on the nation which brought about misfortunes toward the South African Economy. Background NelsonShow MoreRelatedNelson Mandela Leadership Style1203 Words   |  5 PagesThis essay will examine Nelson Mandela s leadership style and sometimes controversial actions in the struggle to dismantle the system of apartheid in South Africa and how his style of leadership displayed many of Robert Greenleaf s ten characteristics of Servant Leadership. History The Dutch East India Company established a small settlement at what is now Cape Town in 1652 and by 1795, almost two-thirds of Cape Town residents were slaves. Slavery was a feature of the new colony almost from dayRead MoreThe Bravery of Nelson Mandela1431 Words   |  6 Pageslife is free or arrives without trying. In alignment to be brave, a person should have courageous, persistent, and honest Nelson Mandela, the previous leader of South Africa, did not choose to take an easy walk to flexibility. Mandela is highly regarded all through the phrase for his integrity, courage, and dignity to be able to help his people in South Africa. Nelson Mandela is well renowned in his homeland as a champion for his bravery to stand for what he believed was right, and endured yearsRead MoreNelson Mandelas Leadership4907 Words   |  20 Pages2012 NELOSN MANDELA’S LEADERSHIP . . Microsoft 06.06.2012 6/6/2012 NELOSN MANDELA’S LEADERSHIP June 6, 2012 TITLE PAGE CAUCASUS UNIVERSITY CAUCASUS SCHOOL OF BUSINESS COURSE TITLE: Developing effective leadership skills COURSE CODE: MGS-3211 INSTRUCTOR: Dara Ahmed GROUP PRESENTATION: N1 PRESENTATION TITLE: NELSON MANDELA’S LEADERSHIP GROUP MEMBERS: Tamar Geladze DATE: 6th of June, 2012 12 Page 2 NELOSN MANDELA’S LEADERSHIP June 6, 2012 TABLE OF CONTENT Read MoreOutline Of Nelson Mandela s Legacy2404 Words   |  10 PagesNelson Mandela 2 2 Nelson Mandela Hallmark Assessment Task: Nelson Mandela Jackie D. McDowell University of Louisville Dr. Carpenter, Bradley ELFH 490-91 May 15, 2015 Hallmark Assessment Task: Nelson Mandela Introduction Nelson Mandela is one of the most iconic leaders of the 20th century. In 1948 the National Party gained control in South Africa and implemented a system of apartheid (Campbell, 1990, p 147-150). Apartheid laws are designed to keep the members of South AfricaRead MoreNelson Mandela s Leadership Qualities1832 Words   |  8 PagesIntroduction Nelson Mandela (Mandela) is a figurehead for the equality of people not only in South Africa, but also around the globe. Mandela has played many important roles throughout his life and although initially leading by being a pacifist, he has changed roles over time to lead as a revolutionary, a prisoner and a president. Many prominent leaders throughout time have established routes in time by effectively changing perceptions and Mandela is one of these leaders. This paper examines theRead MoreForeign Policy : The Transition Of Democracy1039 Words   |  5 Pagesinvolves the goals, strategies, measures, understanding, agreements, directives and rules in which national governments conduct international relations with each other as well as international organisations and non-governmental actors. South Africa s post-apartheid foreign policy vision has become prosperous, peaceful, democratic, non-racial, non-sexist and united which contributes to the world that is equitable. This essay will discuss the transition to democracy and how the different heads haveRead MoreThe Characters Of Nelson Mandela And The 1995 South Africa s Rugby Team Captain Francois Pienaar Essay2146 Words   |  9 PagesPresident Nelson Mandela and the 1995 South Africa’s rugby team captain Francois Pienaar exhibit excellent example of leadership theory and concept which help viewers to comprehend and take in the lesson of fundamental leadership practices and the r esults. By traits and behavioural leadership theory we can recognizes the fundamental qualities and practices principally showed by every viable pioneer. These characteristics and practices additionally effortlessly observable in the character of Nelson MandelaRead MoreEssay about Nelson Mandela’s Childhood Defined His Identity3002 Words   |  13 PagesThe life of Nelson Mandela is an interesting example of this ideology. In his case, the connection between childhood and life is special and goes even further than the first instinctive connections that often come to mind. When one examines the interesting details the childhood of Nelson Mandela, one is compelled to conclude that Nelson’s Mandela childhood environment fashioned his politics. In order to understand fully how the childhood environment of Nelson Mandela fashioned hisRead MoreA Role Model Leadership, Nelson Mandela7546 Words   |  31 PagesNELSON MANDELA I choose Nelson Mandela as my role model leader. I analyzed Mandela’s leadership style and found his eight leadership best practices which I think every leader must learn and put into practice to become a real leader. Many of them come directly from his personal experiences and all of them are calibrated to cause the best kind of trouble; the trouble that forces us to ask how we can make the world a better place. Nelson Mandela’ s 8 leadership best practices and explanation whyRead MoreRacial Inequality : African Man And The Man Who Spoke Out Against It1877 Words   |  8 Pagesis â€Å"The belief that all members of each race possess characteristics or abilities specific to that race, especially so as to distinguish it as inferior or superior to another race or races†. Racism is an inequality dealt with throughout the world that still exists even to this day. Another thread tied to racism is defined by Your Dictionary as, â€Å"Racial inequality is a disparity in opportunity and treatment that occurs as a result of someone s race†. There are several occasions in which racial inequality

Journal of Trends in Economics Management - Myassignmenthelp.Com

Question: Discuss about the Journal of Trends in Economics Management. Answer: Selection of subject This essay focuses on the four subjects which are covered during the study. Before starting the analysis of the four topics in the business strategies and management, it is important to understand the concept of all the four topics selected for this essay. Those topics are marketing management, Digital marketing and communication, international strategy and strategic management. By this essay, the objective during the master course is to integrate as numerous experiences as possible into educational program (Ghuman, 2010). The essay focuses on the theoretical and practical use of these topics in the business operations. The descriptions of all four topics are as follows: Marketing Management Marketing management basically is the act of selecting and targeting various markets and establishing good relationships with them in terms of resources of the company. The marketing managers are accountable for running a company to various markets by setting effective marketing tactics and approaches based on the information gathered by the research of market. Managers also research the market in order to define the needs and want of the customers and come up with the products that can satisfy the needs of the customers. Marketing is basically used to identify the customers, to satisfy them and to keep connected them with the company (Armstrong Cunningham, 2012). Marketing management is one of the major components of the business management. There are various definitions of marketing given by many scholars and authors. Marketing can be defined as social and managerial process by which individuals and groups are able to achieve what they want by creating, providing and exchanging th e products of value with others (Baker, 2003). The term marketing concepts states that achieving organizational objectives depends upon the needs and requirements of the target customers and providing them desired satisfactions. In order to satisfy the organizational objectives, the companies should focus on the needs and wants of the customers effectively (Bickhoff, Hollensen Opresnik, 2014). Digital marketing and communication The term digital marketing are basically used in order to signify the management and implementation of marketing by the digital media tools such as internet, email and mobile technology. Essentially, companies are using digital marketing as an important part of their marketing function. It can be said modern technologies have capabilities to do marketing on the advanced level. According to Kotler (2012), the information technology basically deals with researching, collecting, analyzing, organizing and controlling information. Digital technologies are able to cover almost every aspect of marketing communications and traditional media channels (Kotler et al, 2012). Digital promotions are very precise and a significant part of the marketing communication mix. Digital media is not only the means of communication but also a technique of allotment of products and servicers among the customers. Marketers and managers are learning how to use and recognize up-and-coming technologies i.e. soci al media, analyzing how to make effective strategic decisions which would enable them to make best utilization of the technology in the business operations (Epstein Yuthas, 2007). International strategy At the time of globalization, companies are expanding their businesses in the international markets. The study of international marketing includes an understanding of marketing in the global context. According to the American Marketing Association (AMA), Global marketing is the global procedure of setting up the formation, costing, endorsement and sharing of ideas, products and services in order to convince the customers and organizational goals. In the international strategies, marketing activities are undertaken in various countries and the activities are coordinated across the nations. In the world of international marketing, government agencies, governments, profit seeking and non-profit companies are involved (Pealoza, Toulouse Visconti, 2013). International marketing is selling abroad, licensing, contracting or direct entrance of the marketing company into a new country. This can be attained by selling the product into a new country, entry by contracting in the target country or direct venture in the overseas country. The improvement of marketing mix of the company needs global marketing. This can be described as the expansion of existing marketing tactics with the customization of marketing mix i.e. product, price, place and promotion for the specific country. Strategic Management Strategy is the complex concept that includes various processes and activities within a company. Strategic management is the study of planning, executing, and analyzing the cross-functional resolution that allows the company to attain the organizational goals and objectives. Strategic management focuses on incorporating management, research and development economics and accounting, marketing, manufacture or functions, and information system to get success in the business. The term strategic management is the synonyms with the term strategic planning. The objective of strategic management is to create new and various chances for the upcoming years. The strategic management process includes three stages i.e. strategy formulation, strategy implementation, and strategy evaluation. Not every organization has unlimited resources so alternative strategies will benefit the company most. By fostering interaction and communication among employees and managers, strategic management is helpful a companys function as the competitive team in the market (Cravens Piercy, 2013). Critical analysis In current time, marketing is dynamic and interactive. It includes new and advanced technology and creates new ways of engaging, reaching and keeping the customers. Because of cost effectiveness and accessibility, marketing management and digital marketing in the big as well as small businesses are providing a remarkable growth and opportunities in the global market. Marketing plays an important role in the business world today as it is the central to the success of the business. The critical analysis of all four subjects is given below: The marketing covers wide range of interrelated business activities. Main and basic concern of marketing management is to identify and satisfy the specific needs of the customers by the specific products and services in order to gain profit. In the market, competition is coming from all the directions. Global competitors seek to grow the sales in the new market, and online competitors seek cost-effective ways to expand distribution. Marketing is the managerial function which includes various activities like research into markets, product planning, demand forecasting, distribution and advertising. In the international marketing, there are some marketing strategies for the successful business operations at the global level (Gupta, Sahi Chahal, 2013). Table 1: International marketing Further, there are various types of marketing i.e. relationship marketing, social media marketing, Meta marketing and De-marketing. In case of digital marketing and communications, companies are able to connect with billions of people around the world by the internet. Internet connects people within the company, facilitates communications and connects the company with the trading partners (Basil, 2011). Figure 1: Digital Marketing (Source: Basil, 2011) Interconnection of subjects Marketing management, strategic management, digital marketing and communication and international strategy are the concept of management which is effective in solving business problems and promoting management practices. There are various theories and models in the modern marketing management which are useful for the companies to take effective decisions in the business. This can be understood by an example of Coca Cola business practices. Coca-Cola had to face controversies in the business and labor practices in few countries. The allegations were made against Coca-Colas practices in Columbia, trade practices in Mexico and environmental and product issues in India. In order to deal with this issue, Coca-Cola conducted the business with the responsibility and strategy. The companys business practices have objectives to create value for the customers, provide positive working environment and quality products. Coca-Cola has one brand strategy and tastes the feeling campaign to operate in the global market. Examples of theoretical, applied and reflective skills By the study of marketing and management theories, I realized that marketing theories are important for a company to expand the business in the new market. I studied the case of a famous company Starbucks which has adopted marketing mix theory to enter in various countries. Marketing mix of the company is as follows: Product- Cappuccino, Expresso, Brood Coffee, and various flavored drink Price- High prices for the quality products Distribution- Online and social media platforms i.e. Twitter, FaceBook, Google Plus, SEO and Email Communication- Social media tools to communicate along with email marketing and innovative messages Further, in case of the theories of strategic marketing, I researched on popular clothing product company Marks and Spencer. The company has adopted strategic marketing theories i.e. Ansoff Matrix to deal with the competitors in the new market. Market Penetration- Marks and Spencer penetrate the market by the promotional campaigns by ecommerce, competitive pricing strategy and sales promotion. Product development- In the new product development, the company is providing some services like events, parties and wedding to display their products among the customers. Market Development- Company is selling existing product in the new market in the growing demographic areas by innovative marketing strategies. Diversification- Marks and Spencer are using this strategy in the rising economies like India, Russia and other western countries in order to promote innovative products. Theories related to subject There are various theories and models in marketing management, Digital marketing and communication, international strategy and strategic management. The theories are helpful in solving business related problems. In marketing management, there are theories related to marketing practices i.e. marketing mix, Porters five forces, SWOT analysis, marketing environment, Segmenting and PESTEL analysis (Bose, 2012). In the strategic management, there are Ansoff Matrix, Balanced Scorecard, Stakeholder mapping, GE matrix, Maslows hierarchy of needs and Boston Consulting Group Matrix. These theories are helpful for the companies to take important decisions in the business like product manufacturing, branding, positioning, market expansion and pricing strategies (Alam, 2014). In case of digital marketing and communication, Game theory, network theory, collective intelligence, and generational theory are important theories. These theories are helpful for the companies to interact with the customer s through digital media tools. International marketing includes the new value chain theory, and transaction cots analysis model. The marketing and management theories are helpful for the companies to deal with the business issues. The theories are helpful in the described ways i.e. Framing the right problem, Developing effective and end-state vision, Identifying the alternatives and benchmarking, Evaluation of alternatives, Identifying and understanding risk, Developing and implementing solutions, and Analyzing the results Use of theories in business problems Lets take an example of Whirlpools product improvement and brand name building tactics in India which is all about recreating the lost magic among the customers. In order to compete with various competitors in the market, company achieved leadership in the direct cool-refrigerator division by segmentation and target market theories. Company had done promotion aggressively by the marketing mix theories in order to come back in the appliances segment (Hooley, Piercy Nicoulaud, 2012). Further, another case is related to Lenovos brand building strategies to deal with the competitors in the China market with transactional model. In the international business, Lenovo has tried to build own brand image in the global level. With the transactional model, company is competing with the leading brands i.e. HP, Dell and Accer. This theory is helpful for the company to operate at the bigger level (Baines, Fill Page, 2011). Next, Adidas is the biggest sporting goods maker has to face strong competitive rivalry fro Reebok International Ltd in the US market. Adidas has faced issues to expand in the global market. After that Adidas used SWOT and PESTE analysis of US market and launched new marketing and branding strategy to attract the customers (Lynn et al, 2011). Further, in US market, Nivea has used Ansoff matrix and Boston Consulting Group Matrix for the brand extension. Company used clear benefit concept to promote the growth in Asia, Eastern Europe market and Latin American market. The company was successful in the new product rollouts by maintaining consistency in the brand message. To increase global market share, company launched various new initiatives (Dibb, Simkin, Pride Ferrell, 2012). Critical reflection In terms of self-reflection on this paper, I found this study very useful and I believe that my understanding and ability have augmented after learning the role and importance of these four topics i.e. marketing management, Digital marketing and communication, international strategy and strategic management in the business. My knowledge related to marketing has been significantly expanded including international tactics to marketing challenges. In fact, I learned that the activities and practices of marketing for the business have much complex because of the impact of globalization. By the marketing management theories, I found that usual strategic tools for business operations like SWOT and PESTEL analysis took a new significance while looking at the point of view of international perspective. By the study of these four subjects, I got to know how to capture global marketing opportunities by providing real-life case studies from global business world. I realized that traditional mar keting mix elements have now become too complicated while trying to implement global settings (Pride, W. Ferrel, 2008). I understood by the international marketing that internet transformed the business successful and it also affects the marketing aspect of the business as well. There are various internet marketing methods like Facebook, viral marketing, blogging and YouTube etc. in this way, I learned that global marketing is very vibrant and organizations in the global market need to be proactive in order to get benefits by innovational advertising methods. I found that new product development for the global market is more difficult as compared to new product development for the local market as product life cycle was found to be shorter in the global market because of high level of rivalry there. So, marketing managers need to have good knowledge about domestic as well as international market in order to eliminate the issues and problems in the business. References Alam, M.M., (2014), Market Orientation and Innovation: Are They Related Concepts: International Journal of Trends in Economics Management and Technology, 3(6), pp. 1721 Armstrong, G., Cunningham, M. H., (2012),Principles of marketing, Australia: Pearson publication Baines, P., Fill, C. Page, K. (2011), Marketing, (2nd), New York: Oxford University Press Baker,M.J., (2003), The Marketing Book (5th), Burlington: Linacre house, Jordon hill Basil, M., (2011), Marketing and social enterprises: implications for social marketing: Journal of Social Marketing, 5(4), pp.285 306 Bickhoff, N., Hollensen, S., Opresnik, M., (2014),The Quintessence of Marketing: Strategic and Operative Marketing PlanningSegmenting, Targeting, Positioning.pp. 47-11 Bose, T., (2012), Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management: International Journal of Marketing Studies, 4(3), 113-121 Cravens, D., Piercy, N. (2013), Strategic Marketing, (10th), Singapore: McGraw-Hill Dibb, S., Simkin, L., Pride, W. Ferrell, O., (2012), Marketing Concepts Strategies, (6th), Hampshire: Cenage Learning EMEA Epstein, M. J. Yuthas, K., (2007), Evaluating the Effectiveness of Internet Marketing Initiatives, accessed on 15th December 2017 from https://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Evaluating_Internet_Marketing_April06.pdf Ghuman, K., (2010), Management: Concepts, Practice Cases, USA: Tata McGraw-Hill Education Gupta, M., Sahi, G., Chahal, H. (2013), Improving market orientation: the theory of constraints-based framework: Journal of Strategic Marketing, 21(4), 305-322. Hooley, G., Piercy, N., Nicoulaud, B. (2012), Marketing Strategy and Competitive Positioning, (5th), Essex: Pearson Education Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2012), Marketing Management, (2nd), Essex: Pearson Education Ltd Lynn, David J, C.R.E., Wang, T., Mehlum, C., (2011), Investing in emerging markets: China, india and brazil: Real Estate Issues, 36(2), 21-26. Pealoza, L., Toulouse, N., Visconti, L. M., (2013),Marketing management: A cultural perspective, USA: Routledge Pride, W. Ferrel, (2008), Marketing, USA: Cengage Learning

Marijuana - Harmful Effects Essays - Entheogens, Medicinal Plants

Marijuana - Harmful Effects Marijuana can cause many harmful effects. There has never been a major test though. The ones they've used have shown very different things. I have been very surprised by what I have been reading. I cannot believe the difference in what different scientists think. One says, ?It's hard to know for sure whether regular marijuana use causes cancer. But it is known that marijuana contains some of the same and sometimes even more, of the cancer-causing chemicals found in tobacco smoke. Studies show that someone who smokes five joints per week may be taking in as many cancer-causing chemicals as someone who smokes a full pack of cigarettes every day.? While in certain places it is legally perscribed to people with many different types of cancer. The New scientist says, ?A FRENCH government study has heaped fuel on the debate over the safety of cannabis by listing it as the least dangerous of all potentially addictive drugs. It also concludes that alcohol is among the most dangerous. The study, commissioned by French health minister Bernard Kouchner, was carried out by a panel of 10 French and foreign scientists headed by Bernard-Pierre Roques of the Ren? Descartes University of Paris. The panel searched the scientific literature for information about psychological and physical dependence, neural and general toxicity and social hazards such as aggressive behavior caused by various legal and illegal drugs. The team then grouped the substances into three categories of dangerousness. Cannabis was the only drug put in the least dangerous category. While cautioning that no drug they assessed was "completely free of danger", the researchers gave cannabis a rating of "weak" for social hazard and addictiveness, "very weak" for general toxicity and zero for neurotoxicity. In the most dangerous category, they included heroin and other opiates, and cocaine. Alcohol was also placed in this category because of its strong toxicity, its potential as a social hazard and its "ver y strong" addictiveness. In the middle category they placed stimulants such as amphetamines, hallucinogens and tobacco--largely because of its "very strong" addictiveness and toxicity. The authors point out that government's base their decisions whether or not to prohibit a drug on its ability to induce dependence. They conclude that the official classification for some drugs is incorrect.? These are two very different sides. Yet another online site says, ?Health officials in Geneva have suppressed the publication of a politically sensitive analysis that confirms what ageing hippies have known for decades: cannabis is safer than alcohol or tobacco. According to a document leaked to New Scientist, the analysis concludes not only that the amount of dope smoked worldwide does less harm to public health than drink and cigarettes, but that the same is likely to hold true even if people consumed dope on the same scale as these legal substances. The comparison was due to appear in a report on the harmful effects of cannabis published last December by the WHO. But it was ditched at the last minute following a long and intense dispute between WHO officials, the cannabis experts who drafted the report and a group of external advisers. As the WHO's first report on cannabis for 15 years, the document had been eagerly awaited by doctors and specialists in drug abuse. The official explanation for excluding the comparison of dope with legal substances is that "the reliability and public health significance of such comparisons are doubtful". However, insiders say the comparison was scientifically sound and that the WHO caved in to political pressure. It is understood that advisers from the US National Institute on Drug Abuse and the UN International Drug Control Programme warned the WHO that it would play into the hands of groups campaigning to legalise marijuana. One member of the expert panel which drafted the report, says: "In the eyes of some, any such comparison is tantamount to an argument for marijuana legalisation." Another member, Billy Martin of the Medical College of Virginia in Richmond, says that some WHO officials "went nuts" when they saw the draft report. The leaked version of the excluded section states that the reason for making the comparisons was "not to promote one drug over another but rather to minimise the double

Flying Tired Essays - Circadian Rhythm, Sleep, Fatigue, Shift Work

Flying Tired Essays - Circadian Rhythm, Sleep, Fatigue, Shift Work Flying Tired CHAPTER I Introduction Pilots today are working in a 24-hour a day industry. The potential for error when working during the night is higher than working during the day. Humans have an internal clock that prefers you sleep at night; so working at night is a valid safety issue. Pilots today should be considered as shift workers, their schedules can be from early morning one day until the early morning of the next day and any combination in between. The fact that they deal with weather and operational delays can extend their workday by many hours. Many pilots also are flying through different time zones and can end up starting work as the sun rises and then finishing up just in time to get to bed when the sun is rising at the destination time zone. This creates a problem for the body, which resists sleep during the day light hours. The Federal Aviation Administration (FAA) has put regulations on the aviation operators who schedule pilots in an attempt to allow adequate rest for them. Over the last 40 years we have learned much through scientific studies, which have shown that the actual time off required by the regulations, may not allow the proper sleep needed to prevent fatigue. Fortunately the studies have given many helpful strategies for pilots to be self-disciplined, which will reduce the fatigue and increase the quality of sleep obtained. CHAPTER II Night Flying; Shift work for pilots The typical 9:00 to 5:00 workday does not apply to most pilots. Today most of the activities people are engaged in are conducted during daylight hours, whether it is business or social engagements, the reason is, that is how we are designed. The typical person will sleep during the night hours. As with many transportation modes flying is among the ones conducted at night. Though most commercial passenger flights are between 6:00 am and 11:00 PM, the work required to accomplish this is a 24-hour business. For example a pilot having a 6:00 am departure will need to wake-up as early as 3:00 am to make the flight. A pilot who wakes at 3:00 am will have one hour to shower, have a couple of cups of coffee, pack for the trip, and accomplish all the other normal activities prior to leaving for work. This would allow one hour for the drive or commute to work. The hour needed for the drive to work would obviously vary depending on your home location, but the majority of pilots work in larger c itys that will have a heavier traffic level, as in the Los Angeles area where gridlock and bumper-to-bumper traffic is generally experienced on the 405 Highway at 4:00am. You would also need to plan for at least a 10-minute time frame to park and walk to the flight area. This would put you at work 1 hour before take-off time, which is normally required of commercial pilots. Although flying commercial passengers still requires you to awake early it is nothing compared to flying freight, which is conducted almost entirely at night. For example think about Fed Ex, they have delivery people picking packages up all day long and eventually transport it to the airport in the early evenings at which time the flight transports it to the next city where the drivers load their truck for the days deliveries. As a result most freight flying activities are done during night hours. Though pilots can work various shifts we will break them down to the three most common. The first one will be the day shift say from 8:00 AM to 4:00 PM, the second one will be the night shift commonly from 4:00 pm to midnight, and the last one we will call the graveyard shift from midnight to 8:00 am. Nychthemeral it the term used for a combination shift of both day and night. Most common night and graveyard shifts fall into this category, (Akerstedt, 1989). Pilots not only must contend with the required shift-work times, they must also take into consideration a couple of other factors they face. One is that pilots must be able to extend their work time for weather and other delays common to aviation. Another factor is that they

Lab rebort Essay Example | Topics and Well Written Essays - 500 words

Lab rebort - Essay Example The mass of the substance in this experiment is water while its specific heat is the quantity of energy needed to heat one gram using a temperature of 1 degree Celsius. Through the application of this formula, the original temperature of heated water was obtained by calculating the difference in cold water temperature, hot water temperature and the final temperature. During this calculation, it was considered that the hot water temperature would be the summation of the cold and mixed water. Considering that the heat moves from the heated water to cold water, there is an equal distribution of temperature. Arguably, this method can be applicable using the first law of thermodynamics. According to this law, energy cannot be created or destroyed. Materials needed for the experiment include a coffee jar containing hot water, ice, thermometer with a capacity to measure up to 40 degrees Celsius, burets, pipets, cold water, and graduated cylinders. Other materials include styrofoam cups, balances and different metal samples. Styrofoam cup was filled with hot water (about 100 grams) obtained from the coffee pot. The exact quantity of water was determined by first finding the weight of the styrofoam cup without water, then finding its weight after adding hot water. Cold water was prepared by changing ice to tap water through heating. Its temperature was then measured. Similar quantity (100 grams) of both hot water and cold water was transferred to the styrofoam cup and stirred. After some time, the temperature of the mixture was less than 40 degrees Celsius. To obtain the quantity of cold water added, the mixture of heated water and cold water was weighed. The following equation was then used to obtain the original hot water tempe rature. To obtain the original hot water temperature, hot water temperature difference was added to the ultimate temperature of the concoction of hot and cold

Effective Leadership and Management Essay Example | Topics and Well Written Essays - 2500 words

Effective Leadership and Management - Essay Example Leadership skills direct everyone in the group towards the same direction and harness their efforts collectively. Leadership is about energizing the people towards a goal and does contribute significantly. Therefore in simple terms, it can be said that leadership is the ability of an individual to influence a group or an individual in a cooperative manner that helps in achieving the organizational goals. Leaders are seen and expected to have excellent skills for maintaining human relations. Human relation is the term that signifies how well an individual can adjust with each other while working in a group. Groups that work well together, has respect for each other and have an understanding between them surely perform better than any other group that is characterized by hostility, misunderstanding, negative feeling and lack of respect between the members (Burrow, Everard and Kleindl, 2007). Hence, it becomes necessary that the leadership skills are there in every group, which will dri ve others to achieve the goals and objectives of the organization. Thus, leadership is the key factor that leads to the success of the group. Management The term management is defined as the process of supervising and conducting a work in an efficient and effective manner to its completion through other people. In this definition, the term process refers to the primary activities of the manager. Efficiency and effectiveness deal with what the team is doing and how it could and will be done. Efficiency is about conducting the task in a correct manner and maintaining the relationship between outputs and inputs. For example, in cases where the output is more than the given effort, it referred as increased efficiency. Increase is efficiency is also signified by same output from fewer numbers of resources (Denning, 2013). Hence, good management is concerned about achieving the goal in an efficient and effective manner, thereby minimizing the cost involved in the resources. The components of management processes are planning, organizing, leading and controlling. Planning is the component that covers defining the organizational goals, creating a strategy with the aim at accomplishing these goals, developing the hierarchy plan and coordinating the whole process for achieving these goals. Organizing includes helping the individuals to identify their tasks, ascertaining how and by whom the task will be accomplished, who will be coordinating the whole activity and how the decision making will be done. Leading is the process of guiding and getting the work done. This is the process where the managers will aim at motivating the employees, direct the activities, selecting the effective communication channel and resolving the conflicts that the group members may have. The last step is controlling which is concerned with the monitoring the performance of the employees and the actual performances are compared to the set goals. On the basis of monitoring, rectifications are mad e if any deviation is found in the actual performance from the expected one (Robbins, et al., n.d.). Relationship between Leadership and Management Management and leadership cannot be separated. Regardless of locations, whether it is a school, factory, village, city, country, province or an organization, people with leadership rights are entitled to the management rights too. A leadership process certainly includes all the management proces