Corporate Parenting Essay

Children’s homes operate under the directorate of â€Å"Corporate Parenting† meaning that when a child is placed in the children’s home on an interim or full care order or even if the child is voluntary placed by the trust ( once they become looked after), the staff within the home have responsibilities which include safeguarding the young persons welfare when their needs are being considered by the courts and also taking into consideration when making decisions the views of the child, parent and any other person involved with the young person. As a corporate parent the child’s religious identity, racial origin, cultural and linguistic background all need to be considered, also your role includes preparing the young person for life when they will no longer be â€Å"looked after† by the trust. Staff in residential care have a legal responsibility to each young person as directed by the â€Å"Children’s Order (NI) 1995. Under the directorate of corporate parenting social care staff with in children’s homes are obliged to look after and treat any young person as any other good parent would look after their own child. Social workers in residential care strive to involve the child’s parent in the decision making process of the child’s life; and work in partnership with parents, however there can be occasions where a parent does not act in the best interests of their child and the trust as a corporate parent can limit a decision made by the parent. Professional Carer Professional Carers can be employed within the statutory, voluntary and private sector, again professional carers (i.e) foster parents/ fee paid carers or emergency foster carers have a responsibility to provide a duty of care to safeguard and protect the welfare and well being of each child placed with them. Professional carers are also governed by policies and procedures and legislation which are a requirement by law.

Glaxo Wellcome Mini Case

Glaxo Wellcome Inc. Mini-case Report April 2, 2007 [pic] Executive Summary Glaxo Wellcome Inc’s primary business is to market prescription products to physicians and health care providers. One of the top three pharmaceutical firms in the world, Glaxo Wellcome Inc. held about 4 percent of the worldwide prescription pharmaceutical market. The U. K. based company was formed in 1995 when Glaxo Pharmaceuticals acquired Burroughs Wellcome. While the company is based in the U. K. , the U. S. market represented approximately 40 percent of worldwide sales while the U. K. produced about seven percent. As of 1997 Glaxo Wellcome Inc. had 22 local operating companies in nine countries including the U. S. Because of the harsh requirements of the Food and Drug administration (FDA) most products are introduced in one of the other eight countries before seeking U. S. approval. Migraine medicine is a primary growth area for Glaxo. The company was first to manufacture and market triptans, a new class of prescription migraine medicine. Triptans were launched in 1993 and work specifically on the 5HT-1 receptor sites believed to be the primary cause of migraine headaches. Imitrex was the first triptan produced and sold by Glaxo in the U. S. The concern now is how the company should best market the second-generation triptan by the company, Amerge. This will be the first time a pharmaceutical company has two prescription triptans available on the market. Problem Statement and Key Issues Glaxo Wellcome’s U. S. division faces the task of determining a positioning strategy for their new triptan, Amerge, to increase total market share in the currently underdeveloped migraine market. Not only should the marketing decisions combat pressure from competitors with comparable products, but also the pharmaceutical marketers must elevate the importance of the new product’s placement on the formularies of managed care plans. Additionally, the development of a direct-to-consumer (DTC) advertising campaign that is informative and persuasive, without offending the medical community, must be included as a part of the positioning strategy. SWOT Anaylsis for Glaxo Wellcome Inc. Strengths: Seen as a reliable prescription drug manufacturer, therefore has a positive reputation †¢ Global company with 4% of the worldwide prescription pharmaceutical market †¢ Company has a strong balance sheet and growth potential †¢ Imitrex dominates the migraine market as the first and only triptan available from 1995-1998 Weaknesses: †¢ Does not have a clear marketing strategy for the triptans †¢ Largely focused on competitor activity instead of growing market shar e †¢ FDA regulations create long approval periods The recent business combination of Glaxo Pharmaceuticals and Burroughs Wellcome in 1995 has created organizational challenges Opportunities: †¢ 90% of the migraine market is underdeveloped †¢ More marketing options include the ability to directly contact consumers as well as doctors and hospitals (in the U. S. division) †¢ Ability to market line extensions for new products such as Amerge †¢ Difficult for new competitors to enter the market because of R&D and approval processes Threats: †¢ Non-acceptance as a formulary of managed care plans Competitors’ products, such as Zomig, released before and out-performing Amerge †¢ Changes in healthcare legislation, including Medicaid and Medicare Alternative Courses of Action 1. Replacement Strategy: the U. K. division chose this plan of action, ceasing all promotion of Imigran (U. K. name brand for Imitrex) and positioning Naramig (the U. K. brand nam e for Amerge) as the recommended drug to start treatment of migraine patients. The replacement strategy results met Glaxo U. K. expectations, but damaged the growth of Imigran and did not prevent Zomig from successfully entering the market. Furthermore, the U. K. market has two major differences from the U. S. market: pharmaceutical companies cannot legally advertise their products to consumers, and the health care system is socialized. The implications of these two differences in terms of positioning strategies are vast. The inability to utilize DTC advertising prevented the U. K. from successfully pursuing alternative positioning strategies, such patient-based segmentation, due to concerns about the physician’s ability to identify such segments and further confusing the prescribing process. Moreover, in a socialized health care system where patients are entitled to free medical care, patients can seek treatment easier and can be less involved in the prescribing process than in an insurance-based system where there is more monetary involvement. Although this strategy might communicate a clear message about the drug’s superiority, it would devalue the brand name built for Imitrex, drastically impacting its potential profitability as well as the ability to continue to recuperate the high investments already sunk into the R&D and marketing of Imitrex. . Competition Strategy: since Zomig is expected to be launched prior to the FDA approval of Amerge, Glaxo U. S. can position Amerge directly against Zomig. They can utilize their position as the market leader to leverage Amerge’s positioning as the true second-generation triptan providing the best relief on the market. Glaxo U. S. can back up their claims with the results from the UK where the majority of previou s non-triptan users prefer Naramig. Although this strategy could successfully prevent the competition Zeneca from gaining substantial market share through the marketing of a second-generation triptan, it would also devalue the Imitrex brand similar to the replacement strategy. 3. Pricing strategy: one of the weaknesses identified for Imitrex is its relatively high price in comparison to over the counter (OTC) medication, which is further exacerbated by the medication’s high rate of recurrence. Since most patients in the US pay either partially or fully for their medication, Amerge could be positioned as an affordable alternative to Imitrex. Amerge could be priced similar to OTC medications and its lower recurrence rate could be promoted to further emphasize its affordability. A possible downside to this strategy is devaluing the image of Glaxo Wellcome for physicians because of a perceived â€Å"lack of quality† that can accompany low priced products. On the positive side, it could detract from competitor’s noise and would allow Imitrex to continue in its position as the market leader. It could also improve the consumer perception of Glaxo Wellcome as a company that cares for patients that cannot afford expensive medication. 4. Lifestyle Segmentation Strategy: Glaxo U. S. could create an emotional appeal for Amerge by merging the facts about its efficacy, side effects and dosage with the feelings of patients. Prospective consumers seek treatment for their migraines not only to abate the pain, but also to be able to continue productivity in their lives during a migraine episode. Therefore, Amerge’s proven efficacy, combined with low risk of side effects, low recurrence rate and ease of administration could be used to promote it as the migraine medicine that â€Å"let’s you get on with life†. Unlike the pricing strategy, this course of action would emphasize the product benefits and thus would be more beneficial to Glaxo’s image. But similarly to the replacement and competition positioning strategies, it weakens Imitrex’s position in the marketplace. 5. Benefit-based Portfolio Strategy: Glaxo U. S. can present both migraine medicines as a portfolio of solutions to migraine pain. Amerge could be positioned as the â€Å"milder† new-generation triptan, and Imitrex could be repositioned as the â€Å"strongest and fastest† triptan with proven efficacy to treat acute pain. This positioning strategy would allow Glaxo U. S. to continue to reap the benefits from the marketing initiatives already invested in Imitrex, while utilizing its current standing as the market leader as a platform from which to launch Amerge. Possible drawbacks to this strategy include cannibalization of Imitrex sales as well as confusion in the minds of physicians and consumers as to which drug would be the best option for a patient. Recommendations Given the considerable expenditure in R&D and marketing of pharmaceuticals, we recommend that Glaxo U. S. choose the benefit-based portfolio strategy. We feel strongly that Glaxo U. S. should not abandon the efforts placed in the marketing of Imitrex, but rather leverage its current market position to support the launch of Amerge. We believe this strategy could effectively combat competitors’ efforts to enter the marketplace. The company can utilize DTC advertising to send a clear message of the benefits each drug offers to patients. Nevertheless, it is imperative that Glaxo U. S. also invest resources in conveying the right message to physicians and negotiating placement of both drugs on the formularies of managed care plans; otherwise the likelihood of switching to a different brand or forgoing treatment altogether increase significantly. With a portfolio strategy and clear differentiation among the products, Glaxo U. S. is better armed to capture the 90% of migraine sufferers that were not being medicated with a triptan as of 1997. Conclusion Although Glaxo Wellcome is one of the largest pharmaceutical companies in the world it has many opportunities for growth and development. One of these opportunities is with the migraine medicines known as triptans. Although Glaxo already has one triptan on the market, there are still many migraine sufferers that are not being treated. With the benefit-based portfolio strategy Glaxo can market its second-generation triptan, Amerge to the millions of migraine sufferers.

Drinking age Essay Example | Topics and Well Written Essays - 1500 words

Drinking age - Essay Example Using the research conducted in 2005 by White and Hayman via ‘Australian Secondary School Students and Drug Use Survey’, reports show that approximately 40% out of samples from the 16-17 year-old drinking Australian population confessed that parents bear chief influence in alcoholic consumption. Additionally, such findings had no substantial variance from among those who obtained influence from friends through the peer pressure of drinking on a weekly basis. Still the question remains what age must one be legally allowed to drink and to what extent should it be tolerated relative to other forms of addiction. White and Hayman (2006) examined whether parental control of drinking may be attributed to the occurrence of risky drinking for short-term harm (RSOD) and alcohol-related difficult behaviors such as physical and verbal assault from a sample of underage drinkers. Research indicates that 86% of adolescents 16-17 years of age are existing alcohol consumers whereas some 20% appear to be weekly RSOD and more than 34% get involved in at least one case of alcohol-linked problem with conduct. Moreover, it is found that mere banning of alcohol drinking for the sake of youth 18 is not practically sufficient. Fresh plans for appropriate mediation and avoidance are apparently essential according to the study of parental supplication that was figured to impact lesser rates of RSOD and alcohol-related social behavior. This rather implies the likelihood that by changing the normal supply of alcohol from the source other than the parents to the parents alone, the shift may bring about good restrict ion to the amount of consumption and injury among the adolescents. However, as much as parental guidance toward alcohol supply control is considered one positive approach, it is quite unexplored and must therefore undergo thorough investigation as promising alternative (Dietze, Livingston,

Target customers and marketing strategy Essay Example | Topics and Well Written Essays - 2000 words

Target customers and marketing strategy - Essay Example These needs are: psychological (hunger, thirst), safety (protection), social (be accepted, belong to a certain group), esteem (self-confidence, achievements, respect, status, recognition), and self-actualization (realizing one’s potential for continued self-development) (Maslow, 1970). This leads to the statement that a satisfied need is not a motivator. There is a doubt whether this really applies in practice to the higher needs as it is likely that self-esteem requires continues stimulation and renewal. In spite of its clarity it has some limitations which make it unacceptable in all situations (Wasserman, 2009). Few attempts have been made to test the validity of Maslows ideas. A big problem is that many companies do not satisfy higher-order needs through their jobs or occupations, and this cannot really be tested. Another point is that he viewed satisfaction as a major motivator and this is not directly related to production. In addition, Maslow does not mention the time p eriod between various needs (Raymond et al 2003). Applied to target customers and marketing strategy, Maslow’s hierarchy of needs allows managers to predict needs and demands of customers and their desires. Buyers do not always know why they decide to make a purchase -- and even when they do, they may prefer to keep the reason to themselves. Often, more than one reason or psychological motive may underlie a purchase, some of which may be known to the purchaser and others not. Separating the conscious from the subconscious is at best taxing, if not impossible. An understanding of buyer behavior has been strengthened by psychologically based concepts and theories of behavior and by psychoanalytical ideas (Wasserman, 2009). The psychological factors that shape personalities and needs are particularly significant in purchase and consumption behavior. Analysis of wants, motivations, attitudes, expectations,

Abraham Lincoln-6 Essay Example | Topics and Well Written Essays - 500 words

Abraham Lincoln-6 - Essay Example As a wartime president, Abraham served as the principal commander of armies (Dirck 20). This entitled him to the obligation of deciding and implementing war policies. For instance, Lincoln devised the union plan that required armies to liaise towards defeating the opponent. Lincoln also established strategies that guided the militia. This ensured that they operated in unison because of observation of regulations. In addition, Abraham defeated armies that failed to conform to the union. This became possible by mobilizing union armies that would defeat the Confederate counterparts (Dirck 20). Therefore, the adoption of strategy enabled armies to fight with corporation. He thus ascertained that the North region outdid the war dealings in the southern hemisphere. Lincoln possessed powers over the armies and outplayed orders concerning military executions. During wartime, Abraham ascertained that Republican Party displayed compactness. This explicates that Lincoln displayed equal treatments to all the fronts and culminated to members feeling that the party favored their existence. He also involved efforts of recruiting blacks into the army to ensure fairness. This depicted equality stated in the charter that regulated states. However, his ideology of recruiting blacks faced protest from democrats plus republicans. This draws explications from issues of race and information that Whites encompassed a superior ranking compared to African Americans. Therefore, Lincoln strategized his military role under the Republican alliance. In addition to war, Abraham entails depictions of an enthusiastic anti-slave campaigner. He pioneered in counteracting slavery by introducing an emancipation policy (Myers 726). The policy meant that those owning enslaved people to free them. This measure aimed at giving liberty to enslaved men. Therefore, Abraham urged the freeing of slaves and forced those refuting the order to comply. This culminated to slaves enjoying the freedom like

Zara and information system technology Essay Example | Topics and Well Written Essays - 250 words

Zara and information system technology - Essay Example The increasing competition in clothing and Apparel industry has not shaken Zara so much. In that regard, several questions are abounding as to its survival tactics. It is worth to note that the customer base of Zara is significantly large and dominates the better parts of North America, Europe and parts of Asia. The critical aspect of Zara’s survival tactics is attributed to the strategic emphasis on information technology to track customer demands in this dynamic market. In various stores in North America, Spain, and other market segments, the staff constitutes Personal Digital Assistants (PDAs) armed with mobile telecommunication gadgets to gather customer feedback and suggestions for relevant adjustments. This has seen Zara become proactive when it comes to customer’s changing tastes and preferences. Regular update of the customer’s data has yielded a demographic characterized by increasing United States, Mexico, Spain, and Taiwan among others. Online shopping introduced allows customers to choose from the variety and even order customized products. Since the largest customer base of Zara products is in developed nations and emerging economies, it is the obvious use of point-of-sale (POS) system gives important consumer behavior data. The innovative management information system that is reflected in customer base trend across the world is set to carry Zara through the mounting competitive pressure from new entrants and dynamic consumer needs.

Connecticut local Government Research Paper Example | Topics and Well Written Essays - 250 words

Connecticut local Government - Research Paper Example ne at the Lincoln Basset School in four areas: academics, culture, talent and climate and operations noted that the school was below standard in most areas. Shahid (2014) stated that divide among staff, lack of basic resources, such as white boards and projectors and chronic absenteeism among students was the reason for the poor performance. The school was added to the State Commissioner’s Network for underperforming schools so as to significantly improve through collaborations between the state Department of Education and local stakeholders.(Shahid , 2014) Prior to finding the article I did not know that it was an issue within my community. When reading the article what amazed me was how the afterschool program has impacted positively to the kids as it serves as a catalyst for them to indulge into other avenues other than being closed with no exposure. I believe I feel this way because the program can help chronically low performing school rise. If I lived in my classmates’ community, I would ensure that they make use of their afterschool time to be doing something productive and impact their lives positively. I am saying this because many at times students engage themselves into bad behaviors like smoking and drinking alcohol. Shahid. A, Karim (2014).New Haven after-school program aims for positive life outcomes forparticipants .Retrieved from